Viva Machete! Hispanic Characters Make a Comeback at the Movies, According to Fandango
LOS ANGELES, Sept. 1 /PRNewswire/ -- Robert Rodriguezs highly-anticipated action comedy Machete opens this Friday, but it already looks like it could be a surprise hit on Fandango, the nations leading movie ticketing destination.
Fandango surveyed nearly 1,000 Machete fans online and found the following results:
- 78% plan to see the movie on its opening day.
- 54% say the films topical commentary regarding immigration issues have increased their interest in seeing the movie.
- 33% of moviegoers identify director Robert Rodriguezs track record as the top reason for seeing Machete; while 27% pick star Danny Trejo as the "first Latino badass action hero," and 14% select the casting of Jessica Alba and Michelle Rodriguez as strong Latina characters as their top reasons.
- 37% picked Lindsay Lohan as the Machete performer theyre most anticipating in a supporting "comeback" role; while 22% picked Cheech Marin, 19% picked Steven Seagal and 12% selected Don Johnson.
- 52% of Machete fans identify themselves as "Caucasian," 24% "Latino," 7% as "African American," and 3% as "Asian American" - indicating that the film may have crossover appeal.
You can find bilingual Fandango commentator Elisa Oseguedas column on the re-emergence of significant Hispanic characters at the movies at http://www.fandango.com/commentator_breakingthemold_hispanicwomeninhollywood_354 For English or Spanish interview requests, please contact Harry Medved at Fandango at 310-954-0461 or at harry.medved@fandango.com.
SOURCE Fandango
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